One of the main bodies of work that has defined my time at Liquid I.V. is the ongoing work of the brand refresh and evergreen toolkit. As the brand has grown to a mega brand with new platforms, flavors, and product offerings, the core brand has needed to flex and grow with the demand.

This project was owned by myself and the Brand Design Manager with support from the Creative Director to create a visual language that is tighter in color, typography, and systems, but has the breadth to span over all our evergreen work with CRM, organic and paid social, and web.

The core brand identity for Liquid I.V. also includes our work with the Science Departmentand Impact team, creating a unique and distinct to both arms of the business while keeping them tied to the larger identity.

Liquid I.V. Brand Design Team:

Creative Director: Stevy Wang

Brand Design Manager: Keaton Web

Senior Brand Designers: Ethan Schaffer & Alexey Kogan

Brand Designer: Megan Brizendine