Great brands don’t just tell stories – they are one.

To genuinely capture your audience's affection, you have to show some metaphorical skin. Think visual branding deeply rooted in narrative, nurturing familiarity and evoking a sense of belonging: a shared journey. This is the key to transforming your brand from mediocrity to individuality.

I'm Ethan, an art director and brand designer based in Los Angeles known for shaping community-led brands from the ground up. Simply put, I tackle the big questions and turn 'what ifs' into visual narratives, softly raised eyebrows into brand loyalty. Guided by a sense of play and a vibrant palette, my approach gives life to story-driven branding that resonates long after the first introduction.

Amid the ebb and flow of design trends, stories are what draw people in. That's how I built a James Beard Award-nominated food concept from the ground up, developed brand worlds that earned lines around the block, and led campaigns that gave a beloved brand new dimension — from F1 paddocks to the Spider-Verse. Because once you start treating your brand like a fluid, living entity, everything else starts falling into place.

Off-duty, catch me swirling and sipping natural wines with my wife and friends + drizzling olive oil over anything that leaves our kitchen. In both life and work, my constant anchor is this: the art of togetherness, whether it's around our dinner table or within the depths of your branding.

Currently, I'm help lead design on campaign and flavor launches as Senior Brand Designer at Liquid I.V., crafting the visual language across science, impact, and some very exciting brand partnerships.

Some Kind Words

  • "Ethan created our brand refresh, and we could not be happier! After nearly ten years of business, our brand didn't fully reflect who we are as a business, but we didn't know where to go from there. After our meeting, we felt like he understood our vision and how to turn it into a new brand. During our time working together, he was incredibly helpful and easy to communicate through any changes and adjustments needed. Our new brand perfectly reflects who we are as a business and where we are going in the future. We're so glad we chose to work with Ethan on this project!”

    Taylor, Ever Something

  • "I don’t even know where to begin. I knew I had a vision, but every time I sat down and tried to create it, what I saw was not what I did…until I met Ethan. my friend introduced us when I told her I was starting a candle brand and wanted help with….well, the branding. after our first meeting over coffee, I instantly knew he’d make my vision come to life. I was able to describe to Ethan exactly what I wanted, and a few days later, he put it all together in a cute little pdf document that I instantly became OBSESSED with. Since then, I’ve been able to tell him what I’m thinking, and he puts it on paper. if there’s something I want to adjust, change, or don’t like, it’s so easy for me to express that to him because he has such a collaborative mindset and way of working! if you’re thinking about finding someone to help with your branding, Ethan is your guy!"

    Nisha, Revive Candles

  • “Ethan made my dream brand. He made the whole process so easy and carefree on my part. I came to him with a very rough draft of what I envisioned for my website and branding. What he came up with, with the little I gave him, blew me away. He was able to really showcase my work, my style, and vibe, into my branding in a way that I was not even capable of envisioning. He made it very unique to me. He worked very diligently and was very involved and dedicated to my brand and the launch itself as well. He was a part of it from beginning to end. It was an honor to work with someone as talented and as passionate as him. His passion is seen in what he does. I never once worried about anything throughout the process.”

    Emily, Emily Morgan Photography

  • “Working with Ethan was a natural fit for us. We are a group of people who value doing things the right way and valuing the small details, and Ethan shares that fundamental ethos. In practice, it’s meant that we articulate our vision of food, drink, and hospitality, and he translates it beautifully into graphics, branding, ads, marketing strategies, and tactics, that are cost-efficient and easy to implement. It’s wonderful to have a trusted partner in turning our vision into something that our ever-widening base of customers and supporters can connect with that keeps them coming out week after week!”

    Marco, et al.

  • “I honestly cannot recommend Ethan enough. My husband and I are pastors of a smaller congregation which means, I’m wearing tons of hats. I was overwhelmed when it came to all the design materials. I felt like a failure with social media and lost as to where to even begin to improve. That all COMPLETELY CHANGED once we hired Ethan. He was encouraging, easy-going, professional, quick to respond, affordable and above all gave me the tools to succeed in my marketing. This has been a huge shot in the arm for our church and I seriously cannot speak higher of our experience with Ethan.”

    Stephani, Rise Church

  • “Ethan is amazing. Before launching my business, I knew I needed to have a recognizable brand that was uniquely me. Ethan communicated along the way and helped me fine-tune the style, colors, and overall feel of my brand. He also dug deeper into my brand, listening to exactly what my business was and what I wanted it to convey, and created everything with that in mind. I now have a logo and complete branding package that helps my target market clearly recognize me and my work. Ethan is extremely creative, guides clients well, and is always available, a great listener, and extremely intentional. I recommend him to anyone who is looking for a personal graphic designer. He will make your vision come to life, and ultimately help any business flourish.”

    Emily

  • “Working with Ethan was a breath of fresh air. His creative process is professional and allowed space for good communication between the two of us. I feel that we would not have been able to see the full potential of our concept without him. I look forward to working with him more in the future.”

    Krystle, Tina’s

Big stories start small.

From art direction to brand identities, I delve beneath the surface to reveal visual narratives that resonate.