The in-house creative team at Liquid I.V. was tasked with displaying the science arm of our brand in a full 360 campaign highlighting our Sugar-Free science and claims after 12 clinical trials. One of the primary goals of the campaign was to build upon brand foundations already present, while advancing the system to support a deeper, more expansive expression of our science narrative. The visual identity connected seamlessly to other campaign arms creating a blueprint for how our science comms show up across future brand work.

For this project, I partnered with team and led the visual identity creating new systems for hydration cues, claim iconography, and layout. We also introduced a new font to the Liquid I.V. brand, GT Pressura Mono for all science copy. After the launch of this campaign, the font addition has been woven into other launches as well as our evergreen toolkit.

LIV CREATIVE TEAM:

Creative Director: Stevy Wang

Design team: Ethan Schaffer, Alexey Kogan, Keaton Webb

Art Directors: Marie Nguyen, Roxy Morrison

Copy: Alex Molyneux

Production team: Par Guiv, Jack Zavoda-Brennan, Brandon Espy

Project Manager: Janelle Collins